Once the decision was made to go against the tide of urban exodus, the company’s president took it a step further. The bold and unconventional architecture of the new headquarters was going to make a statement about the company’s growing track record of innovation. At the same time, it would create a stark contrast with insurance carriers' then-conservative image.
According to company legend, when the architects unveiled the scale model for the company’s board, there was stunned silence. When the design was presented to employees, everyone stood up and clapped the moment the artist’s rendering flashed on the screen.
The Boat Building brought Phoenix unprecedented attention and permanently changed the company’s reputation. Now serving as the headquarters for Saybrus, Nassau Financial Group and home to several tenants, the Boat Building continues to inspire new ideas.