Entering New Markets
One carrier pioneered the sale of fixed indexed annuities through the independent agent market. A consistent focus on strong products, good customer service, and excellent agents built a formidable position in a rapidly growing market. However, continued rapid growth required expansion into other distribution channels. The carrier decided to enter the broker-dealer channel, but sought assistance to break into this highly regulated channel. They turned to Saybrus Partners to deploy a business development and wholesaling team to speed their market entry.